Features and functionality
Careers websites are constantly evolving. In today’s jobhunting market, everybody from millennials to Generation X all prefer hunting for jobs online, and use everything from Google to social media to do so.
An outdated careers website will therefore not offer a job-seeking candidate the incentive needed to apply for vacancies: whether it’s an outdated user interface or a clunky, time-consuming application process, careers websites need to use an advanced functionality and a good design if they want to engage visitors. After all, two thirds of people would rather read something well-designed than something plain.
When designing your site deciding what functionality to include is therefore of utmost importance. This can include:
1. CMS (content management system) – What do you want to be able to edit yourselves?
2. Candidate requirements – What do you want your potential employees to be able to do?
3. Job search – Keyword search, browse search, form based search.
4. Content – How will you manage dynamic content such as blogs, videos, articles and case studies? How will your content be displayed, including banners, latest jobs and related content?
5. Personalisation – Whether this is based on user behaviour or related to the content.
6. Social integration – Both pulling content and profiles in, but also publishing back to social channels, which will help to engage the 74% of people using Facebook professionally and the millions of people on social media.
Case study - npower
As one of Britain's largest energy suppliers, npower needed a careers website that reflected their heritage and leveraged their employer brand to attract candidates.