Planning a Digital Marketing Strategy
So you’ve built a brilliant careers website, with all the features and functionality you need to engage candidates and encourage them to apply to your vacancies.
But how can you raise your profile online and engage potential applicants in a competitive recruitment market? With a good marketing strategy, you should be able to market your company effectively from multiple platforms, get your voice heard, and build your reputation within the market.
In our latest eBook we will help you to answer the following questions:
- What is more important to you, the quantity or quality of candidates?
- Which type of paid advertising is right for you?
- What is SEO and is it an important aspect of marketing for your careers website?
Case study - npower
As one of Britain's largest energy suppliers, npower needed a careers website that reflected their heritage and leveraged their employer brand to attract candidates.