Careers Website Guide

Measuring your success

What you measure to determine the success of your careers website will depend on your recruitment marketing objectives. However, it’s generally all about tracking the source of your successful hires and setting benchmarks to measure results by so you can tweak your recruitment marketing accordingly. With 70% of hiring managers thinking that recruiting needs to …

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How to build the business case for your new careers website

Your careers website is one of the most essential marketing tools for your brand. It is the first place candidates will look to establish what your business can deliver, becoming the ultimate destination for many potential candidates. Your website, therefore, needs to be continually and effectively optimised. The process of creating a new careers website …

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How important is a well-rounded digital marketing strategy in recruitment?

Keeping up to date with changes in digital marketing can be a challenge for many recruitment agencies. The busy nature of recruitment, together with the complexities of SEO and risks involved in website changes and paid advertising, can often mean digital marketing is a neglected part of the business. Creating a rounded digital marketing strategy …

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Google Hire goes live

Last month, Google launched Google for Jobs, a radical new venture aimed at revolutionising the recruitment industry for thousands of job searchers. This week, it launched Google Hire: a new integrated app which looks set to do the same for HR management software. The HR technology market is currently dominated by companies like Oracle and …

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