It seems like not another day goes by that we don’t hear about employer branding, but there’s a reason for all the noise. Strong brands stand out from the crowd; strong brands attract talented candidates, and strong brands have the potential to grow where other companies don’t. Despite its importance, many companies still don’t know …
Employer branding: what to do (and what not to do)Read More »
When was the last time you updated your Glassdoor profile? Though it might not be as ubiquitous as Twitter or LinkedIn, Glassdoor is a valuable source of information about employers- and a good way for you to show off about and develop your employer brand. For companies who want to take control of their online …
The CV as we know it is a relatively new invention. Though Leonardo da Vinci is credited with writing the first professional CV, it wasn’t until the 1950s that they became the standard for hopeful jobhunters. In the six decades since then, its format has changed almost beyond recognition: from clumsily-typed entries on the first …
In an age where the Internet makes it easy to pick and choose from hundreds of different service providers, having a strong employer brand is of the utmost importance. This counts doubly for recruitment: with modern job hunting becoming ever more like casual shopping, 86% of HR professionals agree that recruitment is becoming a marketing …
Building your employer brand with your Careers WebsiteRead More »
If you’ve ever worked in recruitment, you’ll know the challenge of engaging with candidates in a market where standing out is becoming ever harder. With almost half of the world’s population online, and many of them logging onto social media platforms like Facebook, Twitter and LinkedIn on a regular basis, marketers are faced with a …
The recruitment industry is currently facing its largest challenge in quite some time: employment. The unemployment rate in the UK is the lowest that it’s been in forty years, and as such there’s a dearth of talented candidates in the market: so much so that employers are having to compete as never before to attract …
Swipe right: the importance of speeding up your recruitment processRead More »
When was the last time you looked at the content you were putting out on social media? With almost 500 million professionals on LinkedIn, and 2.19bn active users on Facebook, many companies are seeing the merits of getting onto social media to attract their next star hire, raise their profile online and build their brand. …
The creation of the Internet has transformed modern society. With the advent of computers, tablets and smartphones, we’ve become accustomed to browsing for food, clothes and even our jobs at the touch of a button. With near-instant access to the online world, glancing at our screen when we’re supposed to be doing something else has …
If you’re recruiting, it’s easy to attract active candidates- they’re the ones who make the effort to job hunt, who get in touch with your recruiting consultants, and who scour the internet for the jobs that you’re publishing. However, many employers- and recruitment agencies- are now waking up to the potential of passive candidates. These …
Marketing is becoming increasingly digitised. Most of our business is done online, and in the world of recruitment, the key to attracting candidates lies in having as good a careers website as possible. Today, success lies in being visible online, and given that 45% of jobseekers search for jobs on their mobile devices or smartphones- …
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