Features and functionality
Careers websites are constantly evolving. In today’s jobhunting market, everybody from millennials to Generation X prefer hunting for jobs online, and use everything from Google to social media to find new jobs- if your online customer offering isn’t up to scratch, you risk missing out on valuable business.
An outdated careers website will not offer a job-seeking candidate the incentive needed to apply for vacancies: whether it’s an outdated user interface or a clunky, time-consuming application process, careers websites need to use advanced functionality and a good design if they want to engage visitors. After all, two thirds of people would rather read something well-designed than something plain.
When designing your site deciding what functionality to include is therefore of utmost importance.
This can include:
- CMS (content management system) – What do you want to be able to edit yourselves?
- Candidate requirements – What do you want your potential employees to be able to do?
- Job search – Do you want keyword search, browse search, or form based search?
- Content – How will you manage dynamic content such as blogs, videos, articles and case studies? How will your content be displayed, including banners, the latest jobs and related content?
- Personalisation – Will it be based on user behaviour or related to the content?
- Social integration – This pulls content and profiles in, but also publishes content and jobs back to social channels, which will help to engage the 74% of people using Facebook professionally and the millions of people on social media.